Do you know how to make the consumer car buying decision process work for you? When you understand the automotive purchase cycle, you can use a loyalty program to insert your dealership into your customer's decision making process, ensuring you will be the top pick for future sales and service purchases.
The automotive purchase cycle begins when a consumer considers purchasing a vehicle, and ends with their experience after the purchase, which can shape their opinions and future purchasing decisions. These opinions can also influence a consumer's friends, family, and even other consumers via social media.
Insert Your Dealership Into the
Purchase Cycle with a Loyalty Program
Make sure customers consider your dealership first by keeping it at the forefront of their minds with regular communication. A loyalty program gives you the opportunity to send communications your customers want, informing them about their program earnings.
Give your customers a compelling reason to choose your dealership when they evaluate their purchase options. A loyalty program adds value to your inventory and services, and gives you a clear advantage over your competition.
The purchase experience is the most important factor in determining future customer loyalty. A positive purchase experience, with higher perceived value from a loyalty program, increases the chances that a customer will consider your dealership for future sales and service.
After a purchase, consumers with a positive experience and high perceived value are much more likely to engage in a loyalty cycle when making future purchases, increasing the likelihood that in the future they will return to that brand without considering any others. Loyal customers also become advocates, sharing their positive experience with others, influencing their purchase decisions, and putting your dealership at the top of other customer's purchase cycles.
Want to know more ways the Dealer Rewards Program can help you increase sales? Contact Us today to see if our customer retention program makes sense for your sales and marketing goals.
